In this step you will activate and then set up the SEO Framework plugin.
Activate the SEO Framework plugin and follow the instructions here to set it up.
If you’re building a Seed Site, you should still set up the SEO Framework plugins as much as possible.
The reason is that when you use it to make a new site, it’ll be immediately obvious what needs to change – the logos will obviously belong to the Seed site – the tagline will be obviously belong to the Seed site, the favicon, the default social image and so on. This will prompt you to provide appropriate replacement images and data for the new site, better than leaving these things blank.